Field Marketing Manager (m/f/d)

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About PTV Logistics

PTV Logistics is a leading global software company for planning, calculating, and optimizing transport logistics to save time and costs. With more than 40 years of experience and record-breaking algorithms in route planning and tour optimization, the software empowers logistics companies to realize the theoretical savings potential of route planning automation in practice. For more information, visit 

This position is located in Karlsruhe, Germany.

Your responsibilities

  • You develop and deliver quarterly DACH Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals.
  • Besides, you develop a joint marketing strategy and drive plans with OEM and Reseller partners in the region.
  • Furthermore, you develop and execute demand generation marketing programs including third-party hosted events, PTV Logistics hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows, and email marketing.
  • Additionally, you forecast and measure the impact of the marketing plan on sales cycles while analyzing program results, optimizing as needed.
  • You own the planning and execution of vertical-based marketing, including ABM programs that penetrate key accounts in the region.
  • Also, you maintain ongoing communications and be the go-to marketing resource for regional sales leaders, sales reps, SDRs, and regional partners.
  • Moreover, you assist sales leadership in understanding, participating in, and obtaining buy-in for field marketing programs.
  • You work closely with the PTV Logistics sales teams to define marketing goals and objectives and develop a strategic marketing plan that aligns with sales pipeline and revenue goals, tailored to the relevant GTM strategy.
  • On top of everything, you drive lead acquisition, nurture, and support the development of pipeline opportunities.

Your profile

  • A minimum of 6 years of field marketing experience for a technology company, direct experience in Logistics or Cloud preferred.
  • Experience marketing to midsize companies up to enterprise companies in the DACH region. “Mittelstand” marketing experience is a bonus.
  • Knowledge of Eloqua (or an equivalent automation tool—Marketo, Pardot, HubSpot), MS Dynamics (or Salesforce or an equivalent CRM tool) preferred. Experience with Tableau or other visualization software is a plus.
  • Self-motivated, capable of working autonomously and communicating with remote management for extended periods.
  • Strong demand generation experience building multi-touch, integrated campaigns.
  • Excellent strategic thinking skills with the ability to make data-driven decisions.
  • Fluent in German and business-level English.


  • Flexible working hours
  • 30 days holiday, 24th and 31th December free
  • Bonus model
  • Capital-forming benefits
  • Occupational pension provision
  • Structured induction
  • Training programs at PTV Academy
  • Departmental and coporate events
  • Fitness center at the Headquarters in Karlsruhe
  • Free drinks and fruit
  • Subsidized canteen
  • Jobbike
  • and a lot more

Contact Person

Carina Lohmüller
HR Business Partnerin
0721 9651-7402